The Ankayati Labs team in New Delhi
5.2Mviews on one organic reel, zero ad spend

Your story gets told either way.

Organic content and personal branding for founders, CXOs and brands. You give us two hours a month. We make sure the story out there is yours.

We work with founders and brands who know more than they post. We turn that knowledge into content people stop for, without taking over your calendar. No ads, no trend-chasing, no vanity metrics. Just the right story, in front of the right people.

And you own it.

Tushar Jain
Tushar JainFounder, Ankāyati Labs

Ankāyati comes from the Sanskrit for for “to brand.” Labs, because we test formats before we scale them.

0views on a single reel for TryVisa
0organic LinkedIn impressions for one founder in a year
0people on the team, in New Delhi
₹0spent on ads behind any of it
Every result here is organic.on a real dashboard.built on a real founder.ad-free.

The work, in motion.

Shoots, scripting rooms and client days. Real photos from our work, not stock.

Podcast recording with Vivek Atray
In conversationVivek Atray
Filming a client on location
On locationClient shoot
With the Neev Play School leadership
Client dayNeev Play School
The team planning content
The scripting roomNew Delhi
Tushar setting up a camera
Set-upBefore the take
With a school client
Client daySchool partner
Shooting at an event
Event coverageOn the floor
Own Your Story team sweatshirt
Own your storyThe uniform

Three stories, told properly.

What the brief was, what we tried, and what the dashboard said after.

TryVisaVisa consulting, Instagram

We sold visas by not selling visas.

128 to 15Kfollowers in under 60 days
5.2Mviews on one reel

Instead of “book your visa with us,” we answered what travellers were afraid of: rejections, documents, and whether the Northern Lights could ever fit a real budget. By the time people planned a trip, TryVisa was the name they already trusted.

TryVisa Instagram profile before and after
Satluj Public SchoolSirsa, Haryana, Instagram

A school page people outside the school follow.

5M+organic views in 12 months
100K+views on several carousels

One question shaped everything: why would someone who doesn't study here follow this page? Shared school memories. Archive footage turned vertical, and the rituals every Indian student remembers, from shoe checks to assembly lines.

Satluj Public School Instagram insights
Neev Play SchoolSirsa, Haryana, Instagram

We broke the short-form rule, and it worked.

1M+organic views
2.3K+interactions

Every playbook says cut it fast. Parents told us the opposite: they wanted more time with the moments that mattered. So we let reels run past 50 seconds and added early-development tips parents could use at home.

Neev Play School Instagram insights

Brands already owning theirs.

Hover a logo to bring it into colour.

TryVisa
TryVisa
College Vidya
College Vidya
Restaverse
Restaverse
Bird Group
Bird Group
Chatzy
Chatzy
Scalite Partners
Scalite Partners
Satluj Public School
Satluj Public School
Neev Play School
Neev Play School
YogaFit
YogaFit

Founders. Brands. One story each.

Is Ankāyati for you?

We take on a small number of founders and brands at a time. You're a fit if one or more of these is true.

5+ yrsof real operating experience, and the stories to prove it
₹50 Cr+in revenue scaled at a product or tech business
₹10 Cr+in revenue at a services business
2 hrsa month is all you can give, and that's enough

Not a fit if you need results this month. Organic takes time to find the right people, and we'll say so on the first call.

Tell us what you're building.

Thirty minutes on a call. If we're a fit, you get a proposal. If not, we'll say so and point you somewhere better.

ankayatilabs@gmail.com

New Delhi, working with founders across India and the UAE.